This video posted on September 10, 2015 from HISHE (How It Should Have Ended) is bombarded with recent pop culture references. The recent song and popular music video "Bad Blood" by Taylor Swift is used in humorous context featuring fictional pop culture characters instead of other famous music artists.
This video/parody would be very confusing and not humorous at all if one did not understand the references. To understand and appreciate the humour represented here, one must have seen and have a knowledge of many pop culture references such as former HISHE videos (specifically the Batman V Superman videos), the Taylor Swift song "Bad Blood," the upcoming Batman V Superman movie, all previous Batman and Superman movies, The Hunger Games, Harry Potter, the Iron Man movies, Back to the Future, and Quentin Tarantino's Kill Bill Vol. 1 to name just a few.
Due to all these subtle references given in a mere five minute animated video, it is obvious that the rhetorical context is largely prevalent. Understanding the references allows the video to have its full effect. The audience, then, is anyone who watches these movies and is "in the know" in recent pop culture.
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